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Tom Herald

Managing Partner

Mr. Tom Herald is a Professional Consultant and National Training Leader with Benjamin Herald Associates. He has over twenty years of experience in the automobile business including over ten years as a dealer principal. He is a former Air Force commander with extensive training as a leader and instructor. Mr. Herald specializes in Sales, Finance, Special Finance, Operations Management, and Business Planning/Development.

Tom has been featured in World of Special Finance, Special Finance, Auto Dealer Monthly, Special Finance Insider, and Dealer Business Journal magazines. He is frequently a featured speaker at industry conferences, conventions, Twenty Group meetings for NADA, NCM Associates, and Leedom and Associates.

Tom began his automotive career with $15,000 and a burning passion to succeed. He aggressively grew his dealership into a five-location group to become the number one independent dealer in his market selling over 200 vehicles per month and built a $30 Million receivable portfolio. He mastered the Special Finance process, Consultative Selling Techniques and through consistent marketing he was able to brand his dealership and dominate his market niche. Mr. Herald has authored and developed training programs to maximize team performance, sales, and special finance. He has the unique ability to lead and motivate an entire sales team to achieve unparalleled success. He is genuinely committed to helping others become successful. His clients maximize their potential in both sales and finance.

Mr. Herald received his Bachelor’s degree from Indiana University and was subsequently commissioned as an officer in the US Air Force. He earned a Master’s of Business Administration degree from the University of West Florida and was licensed as a motor vehicle dealer in both Kentucky and Ohio. Tom has served on several advisory boards including his tenure as President of the Credit Acceptance Corporation Dealer Advisory Council. He has consulted and trained numerous businesses including franchise and independent dealers throughout the country and has worked as a consultant for the 2nd largest bank in the world. He is well respected as an expert in the industry.

Tom currently resides in Massachusetts and has two beautiful daughters, Alex and Andie. You may reach him at 888.215.1022, or by cell 859.816.7990 or via email at tom@heraldassociates.com. Visit my profile and join my network on LinkedIn http://www.linkedin.com/in/tomherald