Aaron Proctor

Aaron Proctor is a Professional Consultant and National Training Leader with Benjamin Herald Associates.  He has over 12 years of experience in the automotive industry, including 5 years as General Sales Manager of one of the largest domestic dealerships in the New England, and is an expert in the financial services industry.

Aaron specializes in Sales Training, Finance and Special Finance, Marketing, Business Development, and Compliance and is considered an expert at recruiting, developing and training top sales teams.  He instills in his teams a true desire to excel.

His teams have achieved great success in increasing volume, gross profit margin, and customer satisfaction concurrently.  He is the author and developer of many unique and successful marketing strategies that allow dealers to approach sales proactively, and to do away with the “sit and wait” mentality that is so prevalent in today’s automotive market place.

Aaron attended the University of Massachusetts in Lowell, Massachusetts and holds his series 7, 66, 31 and Massachusetts State Insurance licenses.  He is an experienced Financial Services Advisor and worked for one of the largest brokerages in the world, provide new insights to clients on financial and wealth management.  He understands many of the challenges faced by automotive dealers and business owners and is well versed in the ever changing field of compliance and consumer privacy act enforcement.  Aaron has helped many business owners optimize their best practices to fit today’s challenging environment and reduce their exposure to litigation both inside and outside their companies.

Aaron is well respected in the industry and brings a genuine desire to help his clients achieve and exceed their goals.  He currently resides in Massachusetts and can be reached at 888.215.1022, or by cell 508.269.1535, or via email at aaron@heraldassociates.com.