Testimonials
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“Benjamin Herald Associates helped us focus our sales force. We achieved results we never thought possible.” - J.L. Williams, St Gregory Group
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“Every sale involves people and the Benjamin Herald approach is the best way I’ve found to build rapport and establish trust with customers.” - Lee Geringer, Crown Ford
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“Benjamin Herald Associates’ training is simply powerful! Tom’s strategies for success are now our core values.” - Rich Snyder, Allstar Auto Sales
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“Tom is a dynamic and energetic trainer with a powerful ability to motivate.” - David Cramm, Colorado Springs, CO
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“Benjamin Herald Associates’ training is incredible. Tom’s approach taught us a whole new approach to non-prime automotive sales and finance.” – Mike Burns, Hollingsworth Richards Automotive Group
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“Tom’s training on sales is the best I’ve ever received!” - Omar Amer, Larry Jay Mitsubishi
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“I was very impressed with Tom’s abilities and his training.” – Steve Hoback, National Sales Executive, Dealer Financial Services, MILES
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“Benjamin Herald Associates helped me get our dealership back into the black. I can’t thank Tom enough…” – Howie Horowitz, American Auto Wholesalers
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“Tom knows special finance! He is THE authority on it…” - Joe Johnson, Richards Honda
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“The Benjamin Herald Training on Consultative Selling opened my eyes to better understanding my client’s needs…” Melissa Johnson, AutoTrader.com
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“Tom’s training is powerful and engaging! I’ve never been more willing to participate…” Roy Kirschner, Focus, Inc.
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“Tom is a top notch financial expert in the automotive industry. I would recommend anyone to hear him speak and teach…” Anthony Chabot, Auto Showcase
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“Tom Herald is an extremely knowledgeable and highly capable business leader. He has the talent, background and experience to get results fast…” Norm Into, National Sales Manager, Micro 21
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“I have attended Benjamin Herald training sessions over the last 3 years and each time the training has been very informative, enjoyable and most importantly practical. Unlike any other training sessions I’ve attended, Tom’s training actually gives you excellent ideas and actions that you can apply at work the very next day.” - Jorge Bains, Sr. Account Manager, Partnership Employment
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“Tom’s training classes are incredible! They are a must for any dealer, GM or Sales Manager.” - Erik Nelson, Colombiana Chevrolet
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“Tom’s work has been extremely helpful in analyzing a full range of issues related to our client’s needs…” - Gary M. Austerman, Partner/Attorney (Klenda Mitchell Austerman Zuercher LLC)
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“I have known both Tom and Ben for years even working with them at their own dealerships. I have the highest respct for their integrity and their knowledge of their specialties. Seldom do you find such a combination of integrity and results…” Greg Goebel, Auto Dealer Monthly and Special Finance Insider
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“Tom knows the car business and especially subprime. With Tom, what he tells you is what you will get, he keeps his promises and has the highest integrity. Tom has helped many dealers throughout the country improve their business and install a lasting subprime process into their dealerships…” - Jack Lintol, COO, Auto Credit Express
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“Tom is a premier Trainer and Consultant. His personal knowledge and experience as a dealer allows him a realistic perspective when helping dealer clients improve their operations. Tom passion is helping dealers identify areas of improvement and implementing plans to acheive them.” - D. Curtis Mummert, Owner and President, Buchanan Auto Park
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“My professional experience with Tom has been nothing but positive. Very knowledgable in his field and a great person to work with.” - B.A Nerison, Owner, Wheel City
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“I would highly recommend Tom to any company. Tom is an expert in the automotive industry. He offers in-depth knowledge of how to increase your bottom line even in a struggling economy. I have personally witnessed the effectiveness results of Tom valuable consulting service with several companies.” - Roy Kirchner, National Sales Manager, Focus Inc.
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“Tom’s strait talk & guidance have been my compass since we met. I have always been the true proponent to paradigm breaking, out of the box thinking. You can count on Tom to put the reality behind any Idea, Process or Program that will give it the sustainable weight to succeed. He is a man of Character and Ethical Principles. As far as business he is truly ahead of his peers, always utilizing technology to gain efficiency. I would highly recommend Tom Herald to anyone who requires a true expert in the Special Finance Industry.” - Peter Drakulich, President, Up Your Sales
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“Tom was a 20 group moderator for a group of mine for a short period of time but during that time proved his expertise in the field of Special Finance. Today Tom and I work closely together in the training and consulting field of Special Finance and I can tell you I look up to him and have the highest regard for his opinion and knowledge. There are few people like Tom who have the integrity and knowledge to bring to your group expertise without the fluff. I would recommend Tom for anything in the Special Finance arena and know that his experience and expertise will take any dealer to the next level. I enjoy working closely with him.” - Dan Henderson, President, Special Finance Concepts